The Devonshire Dairy Logo

The Devonshire Dairy wanted to redesign their logo to represent the business’s new focus, fresh home made ice cream. Due to the store being situated in a small historic township in the UK, the client was concerned a complete rebrand would effect business negatively so certain aspects of the old design were requested to be kept.

I based the new branding off the original logo by incorporating the ‘D’ element then seamlessly connected an ice cream graphic and kept the original brand colours.